Videos are the most dynamic communication tool– if done properly. Let expert Drew Keller walk you through the dos and don’ts of successful videography.
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What does it take to sell yourself as brand rep for a household name? Tirelessness, imagination, thinking about your target brand every minute, endless, deep brand research. That’s just the start.
Being efficient is crucial in nearly any field of communications. In PR, clients expect you to know how to handle any situation before it even happens. To keep you on your toes, heed this advice.
Public relations pros are known to adapt to shifts in culture and technology. What’s to become of the profession in 2017 and beyond? One pro shares his forecast.
The way it handled its online outreach during the Republican National Convention can be a guide for community managers.
Are you using your personal page to engage with brand managers or digital media outlets? That could be hurting your personal brand—and your clients’ reputations. Here’s why.
Here’s a quick look at the do’s and don’ts, the limitations and advantages, of Facebook’s new feature, ‘Branded Content,’ a potent new tool for online PR marketers.
When used effectively, online newsrooms can work for your organization. Here are five ways companies are successfully employing them.
